Author’s note: This content is for informational purposes only. This content is not legal, financial, tax, or any other advice. And I was never here 😉*. I have been an investor in Shopify since 2016, but I do not work at Shopify, nor am I affiliated with the organization other than being a fanboi. This article expresses an opinion, and I am not receiving compensation for writing it.*

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7 Reasons Why Shopify will become a $1T biz

Introduction

On May 21, 2015, Shopify (SHOP) began publicly trading at a $1.27B cap.

I remember the IPO. Shopify had <250k stores. Back then, I was building Magento Connections and got my first taste of the Shopify ecosystem when I migrated a WooCommerce brand -> Shopify. People thought we were nuts.

The short of it is I’m an eCom ride-or-die. My entire career has been living, breathing, and eating eCom. It’s been a ride of a lifetime already. We’ve come a long way since ‘15. Shopify’s at a low 10-fig cap, which is objectively big (there are only ~150 companies above a $100B cap). But we’ve barely started.

https://media.giphy.com/media/v1.Y2lkPTc5MGI3NjExc2JmdzIzYXdtNHZpdGE1YzkxeHphOXhvczhoNnZiYTJuN3NwazE3NyZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/kbPvi0OavYKcJI0Gkw/giphy.gif

I don’t have a crystal ball. Barring global catastrophe, though, that milestone is only a matter of time.

1. eCom Is Huge + Shopify Won

TAM Talks: Huge Opportunity -> Huge Cap

eCom is huge.

eCom’s projected to be at $6.3T in global sales in 2024. But it’s important to appreciate how much bigger it’s going to get.

As a % of GDP, in 2021 it was: